Today, the majority of industries have used data as an important part of the company. Especially along with the development of technology and the rise of digital transformation in various business niches.
This is why data analysts have a crucial role to support smooth business processes and business growth.
This certainly does not escape the needs of the majority of companies for data processing (data management). Considering that along with business development, the data the company has will also continue to grow until it reaches a large amount (big data). So companies need experts to help analyze the big data.
The goal is to make it easier for companies to translate data and manage it into useful information, including for making business decisions.
For example, for the purposes of designing business strategies, business planning, making business models, tidying up consumer data (customer data), designing marketing campaign strategies (marketing campaigns), and so on.
¿Qué Necesitas?
What is a Data Analyst?
Launching from Morning Future, data analyst is a profession related to data analysis. Where the people who become analysts are responsible for collecting and storing data from various sources, studying it, then analyzing it to help business decisions.
The way the analyst analyzes the data is not arbitrary. Rather, it requires skills and support using special technology. This is why the analyst profession is very much needed by companies in various business sectors.
Based on data from the World Economic Forum, data analyst is one of the most promising professions and plays a crucial role in supporting business development and the company’s growth rate.
Duties and Responsibilities of Data Analyst
As explained earlier, a data analyst holds important duties and responsibilities in processing and analyzing company data. Some of the tasks and responsibilities of a data analyst that you need to know include:
- Understanding the origin of data from various sources, be it a data warehouse or database
- Organizing, repairing, and cleaning distorted data Collecting and storing the data
- Processing data and analyze
- it Identify correlations and patterns from these data to produce useful information
The data analysis process itself consists of various methods according to needs.
For example, descriptive analysis to describe and translate data to make it easier to understand. Predictive analysis to help forecast business processes (eg sales forecasting, marketing forecasting, and financial forecasting), to prescriptive analysis which is a combination of the two.
Data Analyst Skills
As explained above, a data analyst must have the skills and qualifications to analyze company data. There are three basic skills that an analyst must have. Among other things:
Analysis Skills
The first ability of course is the skill in analyzing company data. With this capability, an analyst must be able to systematically study, identify, and obtain information or insights from existing data.
Because from the results of the analysis, the company will use it as a reference for making the right business decisions in the future. In fact, it is possible that the results of this analysis will become business metrics or metrics that measure the company’s business performance.
Identifying the Business
Regarding the first point, the analyst profession is basically an important key in business development. The reason is, the data from the analysis will be useful as a reference for the progress and development of the business going forward.
Thus, the ability to identify a business is a basic skill that an analyst must have.
Communication
Not only technical skills. An analyst must also have good communication skills. The goal is to make the process of delivering the results of the analysis clearer to those who need it. Imagine if an analyst could not convey the results of his work properly.
Then the company will find it difficult to understand it and use it as a reference in the preparation of a growth strategy that is useful for business success. This is why communication skills are the basic skills that analysts must have.
This is a review of what the data analyst profession is, its duties and responsibilities, and what skills are required. Basically, this profession plays an important role in the development of the company.
Because it is necessary to manage and analyze the data that the company has appropriately and effectively, so that the company can benefit in achieving business goals and targets.
Meanwhile, you can also use digital marketing agency services to help develop your business.
Some of the marketing strategies that can be implemented are growth hack marketing, inbound marketing, 360 Digital Marketing, and Data-driven marketing so that the company can grow rapidly.